Product Marketing Executive (Consumer Goods)
Salary
$3,000 - $3,600 per month
Location
Ubi
Years of experience
3 - 4 years
Employment type
Full time
EA License No: 19C9611
EA Personnel Reg No: R1433735 Teng Wei Mun (Celest)
About the Role
Job Duties
Support the development of new consumer appliance products, ensuring they meet customer needs, safety standards, and industry regulations.
Assist in defining product strategies, positioning, and value propositions that resonate with target customers.
Collaborate with marketing teams to develop product messaging and promotional strategies.
Work with cross-functional teams (suppliers, supply chain, sales) to ensure timely product delivery and high-quality standards.
Prepare product documentation, such as technical specifications, marketing materials, and sales tools.
Analyze product performance, sales data, and customer feedback to optimize products and identify areas for improvement.
Help manage the product lifecycle, including pricing, promotional strategies, and end-of-life decisions.
Monitor competitor products and pricing to keep the company competitive in the market.
Coordinate product launches, including preparing launch plans, content, and training materials for internal teams and retail partners.
Job Requirements
Requirements
Bachelor's degree in Business, Marketing, Engineering, or a related field.
3 – 4 years of experience in product category management, marketing, or a related field (preferably within consumer goods or appliances).
Analytical mindset with the ability to interpret data and make data-driven decisions.
Strong understanding of the consumer appliances market and emerging trends.
Workle Pte Ltd
Workle Pte Ltd is an established, leading provider of professional recruitment, executive search and human capital management solutions on behalf of the world’s top organisations.
As we understand Human Resources (HR) is the major issue of companies in Singapore especially with the lack of skilled employees in this growing economy. Workle was formed to provide ideal employers with the right employees based on organizational needs and requirements. Workle consults clients based their business models, organization culture and needs with candidates being offered a place only if they meet the stringent 90% fit of the organization requirement and culture. This methodology ensures the Right candidate is well placed in every organization, every time!
Our role is to seek out dynamic individuals who can enhance and contribute actively to the success and growth of our clients’ businesses.